Tooltips are a new advertising tool that few month ago was available only for a closed group of publisher. Thanks to Heyos Admaster each website can use this technology.
After the insertion of tooltips code in website, will be underlined some sponsor words; when the user will put the arrow of his mouse on these words, will be showed a tooltip with an advertising spot.
Tooltips have a CT of about 1% in the website which has a lot of text, like blogs and forums.
Many polls, demonstrate that they don't bother the user since the underlined words are few compared to the whole text and they don't interfere with the reading.
In your control panel, you can modify the color of "underlining".
In the image on the right you can see a tooltip example.
